Living Proof Full Thickening Mousse. Most body builders help hair defy gravity with a gluelike ingredient—called PVP/VA copolymer—that suspends hair off the scalp. But an encounter with a brush, wind, or your restless hands breaks down this brittle coating, and hair sinks like a fallen soufflé. Living Proof scientists ignored the traditional target (roots) and instead created a flexible polymer that adds volume through the length of the hair and stays effective—through mussing and fussing—until the next shampoo.
Advanced Home Actives Brazilian Peel Professional Strength Facial Treatment.Who isn't a little greedy? We want more ingredients, greater feats, instant results—or, to quote Kanye West, "harder, better, faster, stronger." He wasn't talking about face peels, but he could've been. High concentrations of glycolic acid leave skin glowing and reduce lines but, used improperly, can irritate or cause a burning feeling. That's why the 30 percent or higher glycolic peels have always been best left to dermatologists and aestheticians. Until now.
Garnier Fructis Style Sleek & Shine Blow Dry Perfector. First, the Japanese ruled the salon hair-straightening trend; then the Brazilians came along with their sexy, looser approach. Both treatments involve long appointments with repeated applications of noxious straightening chemicals—adding up to hours at the salon and a price tag that could make your hair curl. That's why Garnier researchers set out to allow you to get sleek hair quickly and easily with an at-home kit that keeps hair frizz-free for up to seven shampoos when used with a standard blow-dryer.
Aveeno Ageless Vitality Elasticity Recharging System, Neutrogena Clinical, and RoC Brilliance lines. "Keep the lines of communication open" may be a hackneyed phrase at the office (and in therapy). But now scientists from Johnson & Johnson, which owns Aveeno, Neutrogena, and RoC, are applying that principle to help skin cells enhance collagen and elastin production.
Lancôme Ôscillation PowerFoundation. Mineral foundation has its fans (it's natural; it's long-lasting) and its detractors (it's heavy, cakey, messy). But this new battery-powered sponge applicator silences the naysayers by producing a smoother, more uniform finish
Pantene Pro-V Fine Hair Solutions Flat to Volume Shampoo and Medium-Thick Hair Solutions Frizzy to Smooth Shampoo. For a product with a simple purpose, shampoo can seem awfully complicated. There's the whole hair type decision, and then you have to parse the labels to find one that promises to build body, obliterate frizz, repair damage, or whatever your hair fantasy is. Pantene has devised a new way to categorize products that actually results in better-looking hair. The key factor, they found, is hair structure. After doing hundreds of technical tests, Pantene discovered that 98 percent of women fall into one of four groups: fine, medium-thick, curly, or color-treated hair. They did tests on 20,000 women and tried over 600 prototype formulas, creating two shampoos with new polymers in the process of reformulating many of their products.
Eau Thermale Avène Tolérance Extrême Cleansing Lotion andTolérance Extrême Cream.Women with sensitive skin tend to be cautious in the beauty aisles, wary of any products that sting and burn. One culprit is preservatives. They aggravate some women's skin, but without them, products quickly turn rancid and impotent. Eau Thermale Avène came up with a solution that's almost poetically simple: a cap that keeps its preservative-, color-, and fragrance-free sterile cream and cleanser fresh until the tubes are empty.
Microskin simulated second skin. Most women count cover-up as the essential product in their makeup bags. For women who have large birthmarks, vitiligo, or severe rosacea, a good concealer is truly life-changing—and maddeningly hard to find. The only options are thick foundations that look heavy and masklike, feel like paint, and rub off easily. Microskin dries into a flexible film and doesn't budge for several days—even if you swim, sweat, or apply (and then remove) other makeup.
Clarisonic Opal Sonic Infusion System. Most of us apply eye cream with the gentle tap, tap, tap of a finger. But while this pressure is sufficient for smearing, it deposits the product only on the surface of the skin. The Clarisonic machine offers a more sophisticated—and effective—approach, using sonic waves to massage the product in deeply.
Remington Style Therapy Frizz Therapy flatiron. The effort it takes for women to straighten their curly hair every morning would make Sisyphus weep. Wash, dry, spray, section, hot-iron, hot-iron, hot-iron. Remington scientists took pity on them and developed a straightening iron that combines the most crucial steps into one.
L'Oréal Professionnel INOA color. Women who dye their hair have always suffered a bit in the process. The chemicals can sting the scalp and stink up the hair. And the results are fleeting, as the color starts fading with the first shampoo. INOA professional hair dye challenges a 100-year-old technology and offers a way to coax dye into hair in the salon permanently without the side effects.
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